⚫ PART VI - ABOUT DEXPIRY
41. About DEXPIRY
Building the Future of Product Ownership
DEXPIRY is developed by J.P. Mrgan d.o.o., a Croatian technology company focused on building the next generation of digital post-sale infrastructure.
Our mission is to simplify warranty management today while creating the trusted digital ownership ecosystem of tomorrow.
Rather than replacing existing retail systems, DEXPIRY complements them by connecting customers, merchants, manufacturers, service partners, and future marketplace platforms through a shared digital product record.
We believe that every product deserves a trusted digital identity that remains valuable throughout its entire lifecycle.
What We Build
DEXPIRY combines modern cloud technologies, distributed trust infrastructure, artificial intelligence, and enterprise integrations into one connected platform.
The ecosystem connects:
- Customers
- Merchants
- Manufacturers
- Service Partners
- Marketplace Partners
- Future Digital Product Passport ecosystems
through a single trusted digital ownership infrastructure.
Our focus is not simply digitizing warranties.
Our goal is to redefine the way products are owned, supported, repaired, transferred, and trusted.
42. Innovation & Development
Building for the Long Term
DEXPIRY is developed with long-term scalability, interoperability, and regulatory readiness in mind.
The platform is continuously evolving while maintaining compatibility with existing retail systems and preparing businesses for future digital commerce initiatives.
Every new capability is built upon the same trusted digital ownership infrastructure, allowing the platform to grow without disrupting existing implementations.
Supported by Innovation Programs
DEXPIRY has been accelerated through internationally recognized innovation initiatives, including:
- European Union co-funded development programme
- ZICER Startup Factory
- Plug and Play Tech Center (Silicon Valley)
These programs have supported product validation, technology development, business strategy, and international market preparation.
43. Technology Philosophy
Technology Should Be Invisible
Technology should solve problems - not create them.
Customers should never need to understand blockchain, digital tokens, or complex technical concepts to manage their products.
Merchants should never need to change existing sales processes simply to modernize warranty management.
DEXPIRY hides technical complexity behind intuitive digital experiences.
The result is a platform that feels familiar while delivering the benefits of secure digital ownership and trusted product records.
Core Technology Principles
Everything we build follows five principles:
- Simplicity
- Security
- Trust
- Interoperability
- Future Readiness
These principles guide every product, every integration, and every future platform capability.
44. The DEXPIRY Ecosystem
Connecting Every Stage of Product Ownership
Every product follows a journey.
Manufacturers create it.
Merchants sell it.
Customers own it.
Service partners repair it.
Marketplace platforms help it find a new owner.
DEXPIRY connects every participant through one trusted digital product record.
Instead of isolated systems and fragmented information, every participant contributes to a continuously growing digital history.
Customers
Customers manage products through the free DEXPIRY Customer App.
They receive:
- Digital Warranties
- Product Organization
- Warranty Chat
- Warranty Reminders
- Future Product Passports
Merchants
Merchants modernize post-sale operations by:
- Issuing Digital Warranties
- Reducing Administration
- Engaging Customers
- Managing Warranty Activity
- Accessing Business Intelligence
Manufacturers
Manufacturers contribute:
- Product Documentation
- Product Specifications
- Product Authenticity
- Product Updates
- Sustainability Information
- Future Digital Product Passports
Service Partners
Future service partners enrich product records with:
- Repair History
- Maintenance Records
- Service Documentation
Marketplace Partners
Future marketplaces benefit from:
- Verified Ownership
- Trusted Product History
- Warranty Transfer
- Product Authenticity
Technology Partners
Technology partners integrate DEXPIRY with:
- POS Systems
- ERP Platforms
- CRM Platforms
- E-commerce Solutions
- Manufacturer Systems
- Marketplace Platforms
One Connected Ecosystem

Every participant contributes trusted information that remains connected to the same product throughout its lifecycle.
45. Looking Ahead
Digital Ownership Is Just Beginning
The transition from paper warranties to digital ownership represents only the first stage of a much broader transformation.
In the coming years, products will increasingly carry trusted digital identities that simplify ownership, support sustainability, improve transparency, and enable entirely new business models.
DEXPIRY is building the infrastructure that makes this future possible.
Every digital warranty issued today creates the foundation for tomorrow's Digital Product Passport.
Every connected merchant strengthens the ecosystem.
Every verified product contributes to a future where ownership is simpler, smarter, and more trusted.
Our Long-Term Vision
We envision a future where every product has:
- A trusted digital identity
- A verifiable ownership history
- A transferable digital warranty
- A complete lifecycle record
- A Digital Product Passport
- A trusted place within the circular economy
DEXPIRY exists to build the infrastructure that connects all of these elements into one seamless digital ownership experience.
46. Join the Ecosystem
Building the Future Together
The future of product ownership cannot be built by one company alone.
It requires collaboration across the entire retail and manufacturing ecosystem.
DEXPIRY welcomes partnerships with organizations that share the vision of creating a more connected, transparent, and sustainable post-sale experience.
We Collaborate With
- Retailers
- Manufacturers
- Service Networks
- ERP & POS Providers
- E-commerce Platforms
- Marketplace Operators
- Technology Partners
- Investors
- Innovation Partners
Together, we can transform digital warranties into the trusted infrastructure for product ownership.
Contact
DEXPIRY
Developed by J.P. Mrgan d.o.o.
Website:
Email:
Follow our journey as we continue building the future of digital product ownership.
Final Message
One Product.
One Trusted Record.
One Connected Ecosystem.
Digital warranties are only the beginning.
DEXPIRY is building the trusted infrastructure that connects products, people, and businesses throughout the entire product lifecycle—from purchase and ownership to repairs, resale, and beyond.
Together, we are shaping the future of digital product ownership.
Key Takeaways
Building the future of product ownership.
DEXPIRY connects customers, merchants, manufacturers, and products through one trusted digital ecosystem.
Together, we are creating the infrastructure for the next generation of digital commerce.